Smartphones, tablets and social networks are constantly changing the face of the gambling market. Social gaming was initially thought to be a continuous trend, but it seems to remain here. The market has become so popular and lucrative that even the developers of online casinos have decided to try to create board games that will attract a new audience of players.
Zynga was one of the first developers to link social gambling and casino. One of the first to be released was Zynga Poker, an online poker application that works like any other poker room – with the addition of social gaming features. Players can share their progress with friends and level up to activate unique features. Zynga Poker’s success began with a trend towards social gambling.
Soon Zynga decided to launch more social casino apps and soon judi slot88 Zynga Slots were already on the Facebook App market. This application offers players free slot machine play with many “open” features and shared content. This led to the development of Zynga Elite slot machines, which brought a new meaning to the term “social games” by allowing players to work together to complete a level and win jackpots on slot machines. Zynga had a monopoly on the social casino market for a long time, but other developers soon became involved. Double Down Interactive has launched the very popular application Double Down Casino, which was quickly taken over by the online gambling developer IGT (International Game Technology). IGT was one of the first real money gambling developers to test its presence in the world of social gambling and is still a successful venture. Double Down games are still free slots, but the application provides IGT with large advertising revenue.
888 Holdings is one of the newest real money gambling operators entering the world of social gambling. The company’s new social casino application is called MAGIC888 and offers players the opportunity to play online slot machines and other casino games using the handy Facebook Games platform. It works on the same basis as social casino apps like Zynga Elite Slots and Double Down Casino, so players can share their progress with friends and level up to unlock the bonus slot. The only difference is that players can bet real money and win real jackpot prizes.
The social machine and social casino markets have evolved very rapidly over time. From free-to-play poker apps to a real-money Facebook casino, social gambling has changed a lot – and we can expect to see more social casino news in the future.